![]() ![]() The other reason we prefer font-face to typekit is that it is a pay once pricing model. But like I said, there are now thousands and thousands of choices so it’s great to feel that it will not be a severely limiting factor. The ability to also find a font that has font-face capability is just one more way to narrow our choices. Typekit currently has about 500 fonts whereas MyFonts has 30,000. This is an example of how the technology of production affects our type choice. If for example, we have a design that someone wants to be able to update in-house but they only use a PC, we need to find a font that is available on both Mac and PC. Then, when we develop business cards and letterhead materials we introduce additional type elements.ĭepending on the client, it may be critical that they have access to these same typefaces, other times it doesn’t matter as much. That typography is usually a derivative of a standard typeface. First of all, there is the look of the logo itself and the wordmark that is all or part of the logo. When choosing a typeface that will be the corporate font for an organization, there are several considerations. That means that we look at building a branding system that works in both print and web. In fact, we find these two elements are the most critical pieces for an organization’s brand identity. The ability to choosing one font for both print and webĪs a graphic design and branding firm, we often work on branding projects that include the development of a logo and a web site. Let me talk about each of these in a little more depth. So in addition to a web hosting fee a web site would need to pay a fee for the use of their fonts. The Typekit model is a per-year subscription based model. The one-time-fee pricing model just makes more sense for us.We already use MyFonts for our print fonts so it makes sense to go there first for our web fonts. It’s been absolutely amazing to watch them convert their font library to the acceptable software. We buy most of our fonts from and as of this writing they now offer more than 30,000 fonts as web fonts.However, for us, we plan to go primarily with the solution and this is why: Both technologies are quickly adding fonts to their libraries and it’s impressive to watch. This is really exciting and welcome news to web site designers like myself.Īs a web design studio, we’ve been following these trends and studying both Typekit and the way of customizing the typography on the web. Within the past year or so there are not one, but two competing ways to include many, many more fonts into your web design. In the past few months that has been changing. While it worked, it meant that web design never had the same rich design qualities as print design because typographic design was never used as fully as it is in print design. If you’re not sure what I’m talking about, read: Is the Text on Your Web Site Really Text? When type is a graphic, and not real text, it is not readable by search engines and therefore not ideal for SEO.Īs a web designer, you learned to work with the limitations this caused and tried to use real text whenever possible and style your HTML text using CSS tricks like background images, etc. If your design demanded something more elaborate, you had to create the typographic effect as a graphic, not as real text. This meant that the majority of web site designs used: Arial, Verdana, Geneva, Georgia, etc. ![]() These few typefaces were the only ones that were installed with every computer and therefore nearly universally available on any computer, any system, any browser. For years, any experienced web designer or developer relied on only a handful of web-safe fonts. ![]()
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